"It's Not About Pretty" is the FIRST comprehensive hardcover book ever to be published on girls skateboarding. The 8x10 hardcover book is 144 pages and features 65 different skater girls- from pool riding, park, street, downhill, vert and cruising, to pro female skateboarders and soul skaters - this book covers it all.

With powerful imagery by award-winning photographer Ian Logan, words and concept by 70's pro skater and Skateboard Hall of Fame inductee Cindy Whitehead, and graphic design by Elise Crigar.

About the Book:

These girls are RAD. They are renegades, and they are fearless. They have consciously decided that it doesn't matter what age or gender you are, you go after what you love. They fall hard, and they get back up. They keep pushing and they never give up. As skateboarders, it's ingrained in them. They don't skate for the medals, trophies or public acclaim. They do it because it's who they are. These girls are smashing gender stereotypes into tiny bits, hitting glass ceilings so hard they shatter into a million pieces and they are kicking ass and taking names. They are authentic and real and don't take no for an answer. For these girls it's not about being pretty, it's about being pretty radical.

Each book comes sealed, with a beautiful dust jacket, and a 15x19 poster inside featuring 1 0f 4 skater girls.

A portion of the proceeds from this book gives back to girls in skateboarding