About Us

 

We Believe In...

Celebrating everyday girls doing extraordinary things. Every day.

Everyday Extraordinary:

Truth? You don’t have to be an elite athlete to enjoy action-adventure sports or participate in them. Whether you’re a serious athlete or just seriously stoked, all you need is passion. And that’s what we celebrate as a brand, in our social media, at our events and in every way you are touched by SheShreds.

Our Mission

To arm everyday girls and women with apparel, experiences and a system of support that helps them feel extraordinary. Every day.

Our Story

At SheShreds.co, we love what we do.  On a daily basis, we’re driven by our global sisterhood of athletes – girls and women who are either serious competitors or just seriously stoked about trying something new. Either way, we strive for one thing: to help you unleash your fearless soul. anytime, any day.

All over the world, our female athletes and ambassadors ignite each other’s fearless side in bold and unique ways. They train together, they push past their limits together. They progress together. And if one takes a fall, ten more are standing right nearby ready to scoop her up. And that’s what our story is about.

It’s less about getting the latest board shorts and more about pushing yourself to the next challenge. It’s less about competing with people and more about connecting with people. It’s less about rebelling and more about riding with a crew that has your back – and you having theirs.

Our brand believes in everyday girls doing extraordinary things together. Their unparalleled passion for the action-adventure lifestyle is what fuels our business. It’s why we focus so many of our resources on dressing, training, and supporting girls and women in their chosen sport. And quite honestly, there’s no place we’d rather be than by your side on your path to being fearless, and owning it.


United We Shred!
Gina Duffy, Founder
 

Our Guiding Principals

Togetherness

What you think moves us. What you say inspires us. And what you need makes us better. We are a brand that not only listens to what our consumers want but also lets them drive the conception and creation of apparel, gear, community and special events.

Ingenuity

Ingenuity is the combination of originality, creativity and perseverance. These are qualities that you need to push yourself forward or overcome a challenge – in sports, in business, and in life. Ingenuity is also the force that drives us, along with our ambassadors and athletes to create new products and experiences that influence their athletic prowess and journey through self-discovery.

Fearlessness

No matter what you wear, you are never truly dressed without confidence. And we believe that confidence comes in any color and size you want. Wherever you go and whatever you do, all we ask is that you do it with strength, pride and determination.


Our Partnerships

Our Mantra

United we shred!  


Our Stomping Grounds

You can find us on Powder Mountain most days in the winter months or on the glass wakeboarding and wakesurfing on Pineview Reservoir.
 
Our Base Camp is somewhere in between:  41° 20' 2.737",  -111° 49' 35.1703"