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Name: Laura Holm
Age: 36
Location: Edmonton Alberta Canada
Sport(s): Stand Up Paddle Board, Snowboarding, Wake Surfing & Family Adventurer
Instagram Handle: lalaholm
What does SheShredsCo mean to you?
SheShredsCo is an organization I was lucky enough to stumble across on a random Google search. I have found amazing supportive community who are a constant cheer team for women in extreme sports. And they happen to also make awesome gear for rad women in all types of sports.
How did you get hooked on your favorite action sport(s)?
I am a mermaid at heart who married a yeti so we spend our year in the water both frozen and liquid.
I've been blessed to grow up in a family that have highly prioritized being outdoors and discovering all that our wonderful creation has to offer. I was always encouraged to explore and be an adventurer at heart, a protector of the nature we explore and supporter for those who are adventuring.
In my teens I competed in rowing and loved to push as hard as i could and was privileged to compete at provincial level. That time on the water helps me get through a very difficult time in my life and gave me the encouragement I needed to challenge myself and other sports. I found a love for climbing and rediscovered my passion for the outdoors.
When I married my husband and I married into a whole new set of extreme sports and found a love for the snow that I never knew. I am thankful that he is able to challenge me each winter to push myself to be better in snowboarding.
Together we were introduced to SUP (Stand Up Paddle boarding). I love for camaraderie, the dynamic nature and the challenge of the sport. I love that I can do everything from yoga to leisurely lake paddles to surfing to racing to fishing and just having fun.
I love that I have the privilege to raise my wild children in the Great White North. We are trying new adventures every year currently are favorite adventures include our boat, SUPs, snowboards and exploring the beautiful creation we live in.
What challenges do you face being a female in the sport?
I can easily quite the usual such as discrepancies in competition and recognition however for me and those only made me push harder to prove our weight in gold.
However, as I've gotten older I find the thing that holds women back the most are social aspects. Such as how do I look doing this, what am I friends doing, do I look fat doing this, do seem too masculine doing this and having our male counterparts discourage us in our learning.
These roadblocks are the ones that frustrate me the most and I see the ones that can be changed.
I am encouraged to see our ambassador supporting women and being a positive change on how women view themselves in sports. I am excited to be connecting with women who love winter and summer Sports in developing a community of encouraging and supporting women who can encourage and support those who may not believe they can do it.
Believe it or not I am the one believes that competition is fun just for the sake competition. I have come in last so many times and it is better to place last but never placed at all.
Where is the most unusual or exciting place you have done your sport?
I have SUP’ed in a puddle, on a half frozen lake and survived the SUP river trip from hell ( if you want to know that whole story it requires a beer in our hands and Pizza on the plate. Buy me and I will gladly tell you the whole harrowing story.)
What has been your most memorable moment so far?
I don't really think I can choose my most memorable moments as there are so many great experiences.
Favorite thing about SheShreds products?
That's an easy one, the fit. I find that these clothes are made for real women and they are incredibly durable.
Who/what are your inspirations
My grandfather has an amazing passion for the outdoors and for the community and people who lived it. He taught me to challenge myself and instilled a real love for outdoor adventure.
My husband and kids are constantly encourage me to push myself farther and challenge myself in new ways. Sometimes they give me a choice to grow sometimes they push me into a new adventure that I was not expecting
Favorite thing about SheShreds products?
Two words: Tech hoodie
In all seriousness I love the fact that I know my money is being invested in supporting the encouraging women to push themselves beyond their limits and into new adventures territory and whatever Sports they do.
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