The Team!


Kelly Vance

Marketing and Sales Director

With nine years of experience working in the snowboard industry, Kelly has an in-depth knowledge of the action sports industry, athletes, products and marketing.  She founded Shred Betties in 2006 with a group of friends, and has built it into one of the top ranking media outlets for female snowboarders, with a focus on advocating for women in the industry.  She also currently works as a snowboard instructor at Mount Bachelor in Oregon, and is Level 1 AASI certified. In her spare time, she snowboards, mountain bikes and does other outdoorsy stuff with her small children and medium-sized dog.  She also has a Master's Degree in Architecture, which mostly serves as a source of student loan debt.

Virginia Buechel

Communications Director

As a true idea-explorer, Virginia has always had a knack for doing different and new things. The same holds true for her online marketing exploration. Whether she’s diving into the latest trends for social media, ramping up a new content campaign, or getting the latest online ads off the ground, Virginia is constantly on the move. Also an avid snowboarder and photographer, Virginia has been in the marketing game for 4 years and counting as an owner of her own marketing business.

Tony Duffy


Accomplished visionary, profit-driven and financially savvy executive qualified by 15+ years of visible achievements in promotional/production planning, innovative marketing strategies, entertainment venues, event management and action sports activation; holds in depth understanding of youth/young adult through affluent cultural nuances. Expertise includes project planning and execution, public relations, promotional marketing and brand development. A Natural leader and team builder with stoke for all action sports.

Erika Vikander

Team/Ambassador Manager/Brand Strategist

After a long season spent competing for the one coveted spot on the Freeride World Tour, I am happy to say that hard work really does pay off and I will be heading to the big show in Europe next year! I am a true lover of the mountains, and it only took me most of my life to realize that I love the thrill of standing atop an extreme line on top of a peak, more than the thrill of standing atop a jump line on a perfectly manicured slopestyle course. That being said, I am honored to be able to compete on some of the biggest stages in Slopestyle snowboarding including the Dew Tour, Grand Prixs, US Opens, Olympic Qualifiers, and Ms. Superpark to name a few. I will forever cherish the opportunities Slopestyle has given me and the friends I have made along the way.

Through the support of my peers and sponsors I have been able to make the transition into the big mountain realm, and I couldn't be more thrilled about where my career is headed. I spend a lot of time in nature, and am happy to be a part of a company that is also focused on the things I hold most dear to my heart. I am grateful for the opportunities that snowboarding has given me, and the ability to travel to some of the most spectacular places in the world alongside some of the most phenomenal people

Joanna Brashear

Internet Marketing Administrator

Hailing from Sunny SoCal, her and her family recently heard the “mountains calling” and moved to UT for the “Greatest Snow On Earth”. With a decade in criminal data research experience she decided to turn some of that analytical mind toward figuring out What makes people do what?” Like pick a certain color or  be loyal to certain brand. This has made Joanna a perfect fit in her role as she works on blogs, social media initiatives and compiles info from the crew on gear and apparel all pushing  forth our affiliate sales campaigns. A gnarly snowboard and flowboard enthusiast (and any other type of board she might get sideways on) she has found a passion point home with She is a huge health and wellness nerd always discovery new and impactful ways to nourish the body. Joanna is a Multiple Sclerosis advocate suffering from the disease but never letting it define her for one second. Her other hobbies include archery, reading and gardening. Joanna also writes for local lifestyle publications and is an awesome “Grom Mom”  and homeschooler to her rad son CJ.

Marina Sanchez

Ambassador program administrator

I live in Salmon Arm BC. For resorts I ride Revelstoke Mountain Resort and Silver Star Mountain. I wake up, rock the day then go to sleep. Regardless of what I do during the day I always do my best to to make it the best. Whether I’m in the slopes or in my office, having a fantastic day everyday is what I enjoy! The best thing about being a female in the snowboarding scene is proving that I am not just another “Snow Bunny”. If that is your thing, all the power to you! But I ride hard! I enjoy riding that steep terrain with deep pow and charging it up like nothing else matters. It’s fun surprising people when you slay that epic pow or land that trick you've been working on. It's all about working at the level you're on and improving it!