The Team!


Kelly Vance

Social Media Manager

With nine years of experience working in the snowboard industry, Kelly has an in-depth knowledge of the action sports industry, athletes, products and marketing.  She founded Shred Betties in 2006 with a group of friends, and has built it into one of the top ranking media outlets for female snowboarders, with a focus on advocating for women in the industry.  She also currently works as a snowboard instructor at Mount Bachelor in Oregon, and is Level 1 AASI certified. In her spare time, she snowboards, mountain bikes and does other outdoorsy stuff with her small children and medium-sized dog.  She also has a Master's Degree in Architecture, which mostly serves as a source of student loan debt.

Virginia Buechel

Content Developer

As a true idea-explorer, Virginia has always had a knack for doing different and new things. The same holds true for her online marketing exploration. Whether she’s diving into the latest trends for social media, ramping up a new content campaign, or getting the latest online ads off the ground, Virginia is constantly on the move. Also an avid snowboarder and photographer, Virginia has been in the marketing game for 4 years and counting as an owner of her own marketing business.

Tony Duffy


Accomplished visionary, profit-driven and financially savvy executive qualified by 15+ years of visible achievements in promotional/production planning, innovative marketing strategies, entertainment venues, event management and action sports activation; holds in depth understanding of youth/young adult through affluent cultural nuances. Expertise includes project planning and execution, public relations, promotional marketing and brand development. A Natural leader and team builder.


Sara Poncelet

Ambassador Program Director

Growing up on the east coast, Sara fell in love with the mountains on family ski vacations.  After receiving her degree in education, she spent time teaching and coaching gymnastics in Utah and Colorado. Recently, Sara and her family moved back to Utah and live in Eden (SheShreds headquarters). Currently, Sara wields her insanely meticulous organizational skills to manage the Ambassador Program, as well as overseeing packaging/shipping/inventory of all merchandise.  When she is not working with the Ambassadors, you can find Sara inspiring and empowering women as a Les Mills fitness instructor or snowboarding on Powder Mountain.


Joanna Brashear

Internet Marketing Administrator

Hailing from Sunny SoCal, her and her family recently heard the “mountains calling” and moved to UT for the “Greatest Snow On Earth”. With a decade in criminal data research experience she decided to turn some of that analytical mind toward figuring out What makes people do what?” Like pick a certain color or  be loyal to certain brand. This has made Joanna a perfect fit in her role as she works on blogs, social media initiatives and compiles info from the crew on gear and apparel all pushing  forth our affiliate sales campaigns. A gnarly snowboard and flowboard enthusiast (and any other type of board she might get sideways on) she has found a passion point home with She is a huge health and wellness nerd always discovery new and impactful ways to nourish the body. Joanna is a Multiple Sclerosis advocate suffering from the disease but never letting it define her for one second. Her other hobbies include archery, reading and gardening. Joanna also writes for local lifestyle publications and is an awesome “Grom Mom”  and homeschooler to her rad son CJ.