The Team!

Kelly Vance

Marketing and Sales Director

With nine years of experience working in the snowboard industry, Kelly has an in-depth knowledge of the action sports industry, athletes, products and marketing.  She founded Shred Betties in 2006 with a group of friends, and has built it into one of the top ranking media outlets for female snowboarders, with a focus on advocating for women in the industry.  She also currently works as a snowboard instructor at Mount Bachelor in Oregon, and is Level 1 AASI certified. In her spare time, she snowboards, mountain bikes and does other outdoorsy stuff with her small children and medium-sized dog.  She also has a Master's Degree in Architecture, which mostly serves as a source of student loan debt.


Tony Duffy


Accomplished visionary, profit-driven and financially savvy executive qualified by 15+ years of visible achievements in promotional/production planning, innovative marketing strategies, entertainment venues, event management and action sports activation; holds in depth understanding of youth/young adult through affluent cultural nuances. Expertise includes project planning and execution, public relations, promotional marketing and brand development. A Natural leader and builder with stoke for all action sports.